Looking back at the 1968 TV special that made Elvis Presley matter again
over 5 years in LA Times
Just how far removed from cultural relevance was Elvis Presley in 1968? When Singer — the maker of sewing machines — brokered a deal with NBC to sponsor three TV music specials, the company’s go-to artist list consisted of Hawaiian pop crooner Don Ho, Las Vegas king of glitz Liberace and Presley....
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