Looking back at the ١٩٦٨ TV special that made Elvis Presley matter again

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Just how far removed from cultural relevance was Elvis Presley in 1968? When Singer — the maker of sewing machines — brokered a deal with NBC to sponsor three TV music specials, the company’s go-to artist list consisted of Hawaiian pop crooner Don Ho, Las Vegas king of glitz Liberace and Presley....

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