The NBA’s embrace of social media still has issues to work out

about 5 years in NY Post

Dave McMenamin was watching the Super Bowl when he briefly became part of the growing news cycle he usually is responsible for covering. LeBron James tweeted the ESPN Lakers reporter’s name — along with several others — during the sluggish Patriots win, and McMenamin’s phone exploded. “My phone blew up. Not just my mentions, but...

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