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Strict new privacy rules that took effect in the European Union last May give regulators unprecedented powers to protect people from having their data misused by companies doing business there. Everyone from hotels and restaurants to Amazon.com Inc. and Facebook Inc. scrambled for months to comply with the General Data Protection Regulation, which mandates fines of as much as 4 percent of global annual sales for infractions. Alphabet Inc.’s Google got a bitter taste in January of what’s at stake