Startups reinvent the sheet buying experience

over 5 years in Washington Times

NEW YORK (AP) - A new year calls for sparkly new sheets. But shoppers looking for high-quality linens without hurting their budget may want to skip the so-called white sales at mass retailers. A new cast of startups, including Parachute, Brooklinen, and Boll & Branch, are cutting out middlemen and ...

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