Diageo to sell off Seagram’s VO, other lower end liquor brands
about 7 years in NY Post
Spirits company Diageo is selling 19 lower-end brands including Seagram’s VO Canadian whiskey and Goldschlager cinnamon schnapps to US-based Sazerac for $550 million, as it focuses on its premium labels such as Johnnie Walker in the US. The divestiture is the latest move from the world’s largest liquor company to trim its portfolio and concentrate...
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