Rosen’s First Major Digital Ad Buy Targets Latino Voters

about 6 years in Roll Call

Nevada Rep. Jacky Rosen’s Senate campaign announced its first major digital buy Friday, launching ads in both English and Spanish aimed at Latino voters. The freshman Democrat is challenging Republican incumbent Dean Heller in a race that could be one of her party’s best pickup opportunities in the Senate.
The digital ads, shared first with Roll Call, focus on Rosen’s background and her support for so-called Dreamers, young immigrants brought to the country illegally as children. The ads include a 30-second video and a shorter 15-second version, in both languages.

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