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As Tobago carnival draws near, the familiar signs of glitter, fetes and bumpas shimmer on the horizon, heralding TT’s greatest own show on earth in February 2026. Yet for Fro Hummer, the “Vibes General”, the revelry has already begun, as he lays down the Bumpa Law early, giving TT ample time to embrace its message well before the Christmas season.
Born Jason Reyes but known more popularly as Fro Hummer, the artiste wants readers to understand that Bumpa Law is more than a song: it is a movement celebrating culture, rhythm, and most importantly, respect for boundaries.
“My mission is to spread positive energy and authenticity through every performance and project,” he says. “The rest of the year is about expansion, more music, more visuals and building platforms that connect our Caribbean sound to the world. This is just the beginning.”
Reyes’ musical journey spans over two decades, from working with the likes of Mice Raymond and Darryl Braxton to mentoring young artistes through his platform, Artform Music Academy.
Explaining his stage name, he recalls, “‘Fro’ came about during high school when I was growing my hair but wasn’t allowed to style it, so classmates nicknamed me ‘Fro.’ ‘Hummer’ came later from a colleague on radio after a successfully hosted an event. He joked, "Ah boi, yuh could buy a Hummer now," referring to the vehicle, and the name stuck.”
Bumpa Law is not his first foray into soca. In 2024, he released Escape to ’Bago with soca artist Swappi, his first track following a long hiatus.
“Since then, I’ve dropped a solo track, Something, for Carnival 2025 and Wake Up featuring Taller Dan over the summer. I’m briskly building a discography and preparing for my upcoming EP,” he says.
The infectious groove of Bumpa Law, a polished yet groovy soca pop track, reflects Reyes’ evolving artistry. Written by Azaryah, formerly known as Flipo, the song captures a playful, authentic energy.
“His writing brought fresh energy to the track. Collaborating with him helped translate the emotion and movement of the song into something that truly connects with people,” Reyes explains.
Also, produced and engineered by Azaryah at District Records, Bumpa Law draws inspiration from the natural rhythm, confidence and chemistry that define Caribbean dance culture. While the song celebrates unspoken connection when music, movement and energy align. Reyes stresses it carries a deeper message about respect and consent.
“The ‘law’ in Bumpa Law represents mutual understanding: every dance and every vibe should honour both freedom and boundaries, making the experience fun, empowering and respectful.”
[caption id="attachment_1185824" align="alignnone" width="683"] Jason Reyes, as Fro Hummer, is serious about Bumpa Law. -[/caption]
He recalls falling in love with the track from the first listen. “The melody, the message, the energy, it all spoke to me immediately. The vibe during recording was pure synergy, no forced moments, just real creative chemistry that brought the song to life.”
The song is accompanied by his advocacy campaign No Permission, No Wine, which seeks to preserve the joy and freedom of Caribbean culture while emphasising respect. “Dance is expression, not entitlement. True vibes come from mutual energy and consent, when both parties feel safe, seen and free to enjoy the moment,” he affirms.
As a seasoned radio personality and MC, Reyes credits his career for shaping his understanding of audience energy.
“Being in different settings taught me how rhythm, timing and mood control the atmosphere. I record music the same way I host an event, building momentum, reading the crowd and delivering energy that keeps everyone moving.”
Although rooted in soca, Reyes’ musical palette extends beyond the genre. He is currently working on his EP, which incorporates a variety of genres.
"I’m a lover of music, and that diversity is reflected in my creative body of work,” he says.
A Tacarigua native, he credits his hometown for nurturing his artistry. “I’m a proud ‘Rigua Boy’, from a place filled with rhythm, resilience and raw talent. Growing up around local legends taught me the value of community, culture and authenticity.”
Reyes draws inspiration from both Caribbean and global icons. Machel Montano, Bunji Garlin, Kes and Destra shaped his energy and rhythm, while Michael Jackson, Usher, and Bruno Mars influenced his performance and versatility.
He also cites the raw hype of DMX, Lil Jon and Fatman Scoop: the fusion of Maroon 5, and the Afrobeat fire of Davido, a combination that defines his high-energy, soulful, movement-driven sound.
Reflecting on the evolving soca landscape, Reyes says the industry is in an exciting and transformative phase.
“Soca is breaking beyond the Caribbean diaspora, reaching new audiences worldwide through social media, streaming and major cross-genre collaborations. There’s a fresh wave of creativity that honours the roots while pushing boundaries.”
He acknowledges ongoing challenges, particularly around marketing and infrastructure, but believes the genre is on the path to global recognition.
“The future of soca is in good hands.”
Asked about dream collaborations, Reyes cites Bunji Garlin, praising his unmatched flow and lyrical dexterity. Internationally, he names Bruno Mars, describing him as an artist who embodies fearless individuality and authenticity, capable of creating timeless music. On his upcoming project he remains tight-lipped, teasing only, “There are some exhilarating collaborations on the way.”
Behind every artiste is a strong support system, and Reyes credits his family, manager Desma Bidjou, collaborators like Azaryah and Jason Chadee, and an extended network of friends and community members who have supported his journey.
He says the response to Bumpa Law has been overwhelmingly positive.
“It feels like a dream is finally unfolding,” he says.
Additionally, Reyes says a visually striking video for Bumpa Law, directed by Juan Lennon, is on the way. Its concept celebrates TT culture while keeping true to his advocacy: it will also promote respect for personal space, reinforcing the message behind No Permission, No Wine.
“That’s the Bumpa Law.”
Reyes’ vision extends beyond music into community impact. From awareness campaigns promoting No Permission, No Wine to partnerships that champion women’s safety, respect and empowerment, he encourages everyone, policymakers, educators, community leaders and fans, to get involved.
“Let’s build a culture where respect is the real vibe.”
Looking ahead, Reyes says fans can expect to see him at several upcoming events leading into Tobago carnival, including Black Gold on November 26, the eve of Thanksgiving, at Wave Length nightclub in Queens, New York.
Bumpa Law is available on all major streaming platforms, with social media handles @Frohummer on Instagram, TikTok, and Facebook.
 
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