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With audiences ‘more fashion aware than ever’, being worn on a TV show can be life-changing for small brandsThe Bear is back for season 4, but never mind Carmy’s famous white T-shirt. All eyes are on Sydney, the quietly competent sous chef played by Ayo Edebiri, who has been breaking the internet with her own white tee.Designed by a small independent US brand called Everybody.World, and worn as she is prepping in the opening episode, it mirrors the tight white T-shirt by Merz b. Schwanen preferred by her erratic boss. His crashed the company’s website – and helped propel Jeremy Allen White to become the face (and body) of Calvin Klein. Continue reading...