Who is popular today?

With thousands of hours of streaming on offer, it has become increasingly arduous to get with the programmeThe latest research shows that people who work from home spend loads of the time, when they’re supposed to be working, watching TV. What do you think about that research then? Do you believe it? Do you think it’s good research? Or do you think it’s lazy research? Do you reckon it was done by the sort of researchers who work from home and probably spend most of the time watching TV?A little bit more about the research: it was commissioned by a website that sells toner, called TonerGiant. To me this is a confusing fact and one of those weird manifestations of modern marketing, like when Carlsberg slagged off its own lager. Do the guys at TonerGiant have a dog in the fight, as it were? Do they want people to work from home so they need to buy toner to print things out in their home?David Mitchell’s new book, Unruly, is now out in paperback (Penguin, £10.99) Continue reading...