Britvic should play hardball no Fruit Shoots on the cheap for Carlsberg Nils Pratley

about 1 year in The guardian

The J2O and Robinsons maker’s shares are on the rise – so it is well placed to hold out for a sweeter dealThe omission in Carlsberg’s £3bn-plus takeover tilt for Britvic, the UK soft drinks firm behind Robinsons barley water, J2O, Tango and R White’s lemonade, has been resolved.The Danes, pursuing their “beyond beer” strategy, did not forget that PepsiCo could kill the whole adventure by yanking the UK bottling rights for Pepsi, 7Up and Lipton’s Ice Tea from Britvic under a “change of control” clause. The US fizzy drinks titan had agreed to waive the clause if the deal happened, Carlsberg said on Monday. Continue reading...

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