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Music mogul aims to replicate success of previous charges One Direction, but acknowledges ‘high degree of risk’ in ventureNearly a decade on from the end of his blockbusting global phenomenon One Direction, Simon Cowell is going back into the fray to discover a new boyband.His campaign was launched in London with a billboard featuring a sunglasses-clad Cowell evoking Lord Kitchener’s 1914 recruitment poster with the words: “Simon needs you! Future megastars wanted for new boyband. No time wasters.” Continue reading...