‘When I wear this shirt, I feel part of a tribe’ how running club merch became a marker of cool

22 days in The guardian

Casual running clubs that give members the chance to exercise and socialise are popping up all over the UK. And each one is developing a style of its own At just before 9am on a bright April morning in Greenwich, south-east London, runners gather in the shadow of the Cutty Sark. There are just a few at first, then more and more until the group numbers around 40. It’s a little awkward (for a first-timer like me, at least) as we shiver and make small talk. But soon we coalesce to form a big circle and run through a warm-up before doing a gentle 5km around Blackheath – we’ll be installed in a local cafe by 10am.A version of this scene can be found up and down the country every weekend. Running seems to be more popular than ever – almost 580,000 people applied for this weekend’s London Marathon, an increase of 120,000 on the year before – but recently there has been a boom in casual, community-focused running clubs that organise regular turn-up-and-run events for people looking to supplement their training, meet new friends, or simply get out of the house. Continue reading...

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