‘Andy Warhol’s biggest dream come true’ how cans became aspirational

about 2 years in The guardian

Snacks have had a makeover as brands aim to make them aspirational objects as appealing to look at as they are to partake. Plus, your wardrobe dilemmas sorted• Don’t get Fashion Statement delivered to your inbox? Sign up hereNot so long ago, a distinctive “psssssch” noise was universally recognised as the sound of a can of fizzy pop being cracked open. Today, that sound can be attributed to a host of newly canned libations. From kombucha to crisps, local delis and supermarkets are now stocked with neatly stacked and beautifully designed cans.Perelló’s large green Gordal olives, in their distinctive pull-ring tin, have become synonymous with London hipsters. The 91-year-old Spanish brand Bonilla a la Vista now sells crisps in tins for a staggering £26, while the Roman olive oil company Agricola Due Leoni has teamed up with artists including Jeremy Deller and David Shrigley on limited-edition tins of organic oil. Continue reading...

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