Who is popular today?

I defer to my mate Matt, who runs the best coffee house in town, on many things. Among them what a decent flat white should taste like. He recently started selling books as well. A small and perfectly formed collection. Some Murakami. Nan Shepherd's The Living Mountain. Kerouac. A bit of beat poetry. Plenty of cycling titles, particularly by Richard Moore. Nothing on Duncan Ferguson, but we'll overlook that.