‘A pink, glittery, existential dance party’ Barbie movie marketing machine kicks off global tour

12 months in The guardian

Fans flocked to a Sydney outdoor mall to meet Margot Robbie, Greta Gerwig and co, as the publicity campaign that hasn’t slowed down commenced its final lapMichaela Merkas wasn’t going to miss seeing Margot Robbie in person.Since last year, she and friend Olivia Hooker have been obsessively following the increasingly lavish promotion for the upcoming Barbie movie – and now they’re crammed into a crowd in Sydney’s Pitt Street Mall, where the film’s stars Margot Robbie and America Ferrera are joining the first fan event of a global publicity tour.Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday morning Continue reading...

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