Taylor Swift premieres 'Look What You Made Me Do' video at VMAs
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Look what she just did.
Taylor Swift premiered the intense new music video for her latest single, "Look What You Made Me Do," during Sunday's MTV Video Music Awards — and naturally, it had people talking.
The visually eye-popping video began with Swift, dressed as a zombie, digging herself out of a grave in an apparent reference to her burying her own persona in favor of an edgier one. She lyrically proclaims the "old Taylor" is "dead" toward the end of the song. Big Machine Swift as a zombie in the “Look What You Made Me Do” video.
The rest of the video showed Swift in regal clothing as she croons from a throne and, later, crashes a sports car into a light pole.
The immediate reactions to the video were largely positive.
"I'm so obsessed with this new @taylorswift13. YOU GO GIRL," wrote one Twitter user.
Another added: "Absolutely loved the new #TaylorSwift music vid. Love love love."
Swift, who dropped the song last Thursday, released a teaser for the new video late last week featuring a few short clips. Some people pointed out the visual similarities between one scene in Swift's video and a scene from Beyonce's "Lemonade," but the video's director Joseph Kahn shut down the comparisons before the video premiered.
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