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Sky News host Chris Smith says Prime Minister Anthony Albanese using touring NBA legend Shaquille O'Neal to promote his Indigenous Voice to the Parliament was the “weirdest of tactics”.

“Shaq is not a First Nations Australian, he is not even a First Nations American, what would he know about the unique challenges facing Indigenous Australians, the failed history of well-funded Indigenous agencies and Commissions,” Mr Smith said.

“And what would he know about what's going on in rural and remote communities? Not much at all.

“And how appropriate is it for a global gambling ambassador to be connected with a campaign aimed at lifting a disadvantaged community out of poverty, addiction and ill health?"