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You’ve probably never heard of James Kane, but elected officials, party strategists, and even some reporters could learn from his perspective as a behavioral scientist (instead of a partisan hack) about how to fracture President Donald Trump’s base and the future of the two parties. 
I rarely have time to sit in on other sessions at conferences where I’m speaking, but when I saw Kane’s session on loyalty on the agenda last year at an event in Phoenix during the tumultuous presidential race, I decided to attend. I’m glad I did.