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Is a brand deal with New York luxury wine and spirits company in the works for soca artiste Patrice Roberts?
Roberts met with executives of the company in New York on May 31, a media release said.
Rappers Rick Ross, Lil Wayne, Wiz Khalifa and DJ Khaled are among its brand ambassadors.
Luc Belaire, Bumbu, McQueen and the Violet Fog, and Villon are the company’s brands.
Roberts’ meeting with the executives “opens the door for many other soca artistes to crossover to the global business market,” the release said.
[caption id="attachment_958960" align="alignnone" width="819"] Patrice Roberts poses with one of the brands during a photo shoot at New York luxury wine and spirits company Sovereign Brands' headquarters in New York on May 31 - courtesy Sovereign Brands[/caption]
It added, “Soca artistes are breaking the barriers internationally as soca begins to be distinguished to the mainstream. First, Grenadian artiste Mr Killa produced the theme song for Bravo’s new series, The Real Housewives Ultimate Girls Trip, currently streaming on Peacock.”
Roberts did a photo shoot at the company's headquarters, taking shots in the Belaire Vanity Room, The Bumbu Co Rum Wall and two bathroom spaces covered in Belaire bottles with props such as a basketball rim, mini rum cellar and a bathtub filled with coloured balls.
She had a complimentary tasting of Bumbu Rum Cream and the Luc Belaire Bleu champagne, debuted by rapper Gucci Mane.
At the end of her visit, Roberts hopped on the viral TikTok trend Another One Thank You, creating shots of her playfully drinking Bumbu Co Rum and Belaire bottles as a brand deal is currently pending, the release said.
 
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