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After years of being shockingly underappreciated, authentic tequila is finally getting the recognition it deserves. Here’s how it became the spirit of choice for discerning drinkers, and how to best enjoy it …Tequila, the agave-derived spirit born in the Mexican town that shares its name, has long been associated in the UK with poor-quality shots. But that’s old news. After years of being sidelined and misunderstood, tequila is now one of the fastest-growing spirits categories in the UK, with a rising number of consumers recognising it as a versatile and delicious craft spirit – one to be enjoyed and savoured.Consejo Regulador del Tequila – the organisation responsible for protecting the drink’s denomination of origin – reported that 1.7m litres of tequila were shipped to the UK in 2020. John Vine, spirits buyer at Waitrose, says that the company saw tequila sales grow by more than 127% from 2019 to 2021. “Celebrity endorsements from people such as George Clooney and Kendal Jenner have helped raise awareness of the category and bring in a new audience,” he explains. “People are increasingly realising that it is versatile, refreshing in cocktails, and not just for shots.” Continue reading...