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Sky News Australia host Piers Morgan says television personality Kim Kardashian can now add food ambassador to her list of “supposed accomplishments”.

“She’s filmed this cringe-making ad for meatless burger brand Beyond Meat,” he said.

Mr Morgan said he saw something in the advertisement which made him “rather suspicious” – Ms Kardashian is never seen actually eating the meat.

“I’ve rumbled you, Kim Kardashian, have you ever actually eaten that vegan gruel or are you just taking the cash?” he said.