Who is popular today?

With Britain facing a cost of living crisis, is it time for one of its wealthiest ever prime ministers?Rishi Sunak is renowned at Westminster for burnishing his brand in preparation to make a bid for the top job – but it now appears he may get the opportunity much sooner than expected. If he does succeed Boris Johnson in No 10, he will be one of the wealthiest prime ministers in history. And if it happens before his 42nd birthday, in mid-May, he’ll be the youngest in 150 years.Well-tailored and whip-smart, the chancellor has been assiduously wooing Conservative MPs, and polls suggest he is well-liked by the public – or certainly more so than his beleaguered boss. An Ipsos Mori poll taken in the past few days gave Sunak a net favourability rating of +7, against Johnson’s -39, and -14 for the Labour leader, Keir Starmer. Continue reading...