Who is popular today?

​The Winter Olympics in Beijing are still three months away and ski lifts in the Alps and the Rockies are only just starting to rumble into life, but as far as the Northern Hemisphere winter of 2021/22 is concerned, Markus Eder has already won skiing. Last week, the ​multilingual ​Italian freeskier with the megawatt smile released his new film The Ultimate Run via his principal sponsor Red Bull, and although it's only ten minutes long it’s already attracting the kind of plaudits usually reserved for Palme d'Or winners at Cannes.