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When ASAP Rocky asked Eli Russell Linnetz if he could visit the young designer’s studio, Mr. Linnetz was somewhat reluctant. His space is “very private,” he said, tucked away in Venice Beach, Calif., isolated from the fashion world.
But the New York rapper showed genuine interest in the label, ERL — and he was “the sweetest, most charismatic person,” Mr. Linnetz said, which the designer found refreshing. He had spent a few years in the music industry, directing music videos for Kanye West and creating sets for Lady Gaga, before leaving so that he “could go and create something like …