How leaks like the Spider Man trailer became a vital part of Hollywood PR

almost 3 years in The guardian

The leaked Spider-Man: No Way Home trailer was the latest in a long line of early sneak peeks that have helped certain films create or sustain buzzSocial media platforms were buzzing on Monday after a post emerged that appeared to show the trailer for Marvel’s much-anticipated Spider-Man: No Way Home. Despite the poor quality of the clip, which seems to be filming a phone playing the watermarked trailer, fans across the world squinted at the footage to ascertain what lies ahead for Tom Holland’s Peter Parker as he appeared to encounter Doctor Strange, and some faces from the past. It was catnip for Spidey followers, who had become frustrated with the lack of promotional material for a film that is less than four months from cinemas. It has also been the subject of furious speculation, as Marvel’s multiverse arc opens the possibility of several Spider-men crossing paths. Related: Spider-Man: No Way Home rumours could mean this is the multiverse’s last hurrah Continue reading...

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