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New gimmicks and old grievances await, plus perfect days away and pleas for firms to stop sick boys (and girls) on social mediaChoose football. Choose the Premier League. Choose the new season. Choose a middle-aged man using 25-year-old cultural references for the benefit of this breathless preview.Choose blistering sunshine on the opening day. Choose beautifully manicured pitches. Choose Match of the Day with more than four games. Choose a brand new ball – with “game-changing AerowSculpt technology” and crimson circles that “drive enhanced visual performance”. A referee lifting it from its plinth as Martin Tyler announces “it’s LIVE” for the first time. Continue reading...