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Print designer for Clothkits whose sew-it-yourself patterns defined the look of 1970s childrenswearClothkits were as core to mid-1970s domestic do-it-yourself imagery as television’s The Wombles or The Good Life; they came as a length of fabric with all of a garment’s pieces printed on it to be cut out and sewn together for an outfit.This did not feel like dressmaking, more like modelmaking with needle and scissors. And they had novel graphic appeal: where printed T-shirts used a torso as a billboard for a slogan or image, Clothkits patterns, silkscreened at first, were placed and shaped to the cut and construction of garments – around necklines, a skirt hem, down sleeves, like decoration on traditional folk costumes. Motifs might carry over to matching knickers or a bag to use up spare spaces on the cloth. Continue reading...