The personal approach works best in business George Mackintosh

about 4 years in TheScotsman

As someone who sold video conferencing systems in 1990 and set up a conference call service in 1992, I’m well qualified to talk about the inadequacies of virtual meetings! Even back then I’d sketched out a “hierarchy of meetings” conceding nothing betters a face to face. On reflection maybe I shouldn’t have sold out of that business and waited to scoop the pandemic opportunity! But we all have to ask the question: how would you rather interact with people in business? I’d say person-to-person – physical always trumps virtual in my book.

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