Kobe Bryant’s Nike contract expired and the implications are complex
over 4 years in Star Advertiser
The most popular shoes on the NBA hardwood for the last several seasons were not the signature sneakers endorsed by the top active players, like Nike’s LeBron James or Adidas’ Damian Lillard. They were not the shoes endorsed by the man who practically invented the modern sneaker game, Michael Jordan.
Who is popular today?
