Carla Zampatti ‘succeeded in staying relevant’ in fashion for over 50 years

about 3 years in news

The who’s who of the Australian fashion industry are expected to turn out to honour Carla Zampatti at a state funeral at Sydney’s St Mary’s Cathedral.

Carla Zampatti was in the fashion industry for over 50 years and always “succeeded in staying relevant”, according Style Editor-at-Large at news.com.au Melissa Hoyer.

“What she did so well was each year she was able to take whatever the trends were and really, really evolve them. I think with fashion it’s such a fickle thing as you know but she constantly just tried and succeeded in staying relevant,” she told Sky News.

Ms Hoyer said the Carla Zampatti brand kept its multigenerational appeal as they were good clothes from a domestic designer.

“There was an aspirational aspect to Carla Zampatti’s designs, no matter your age, whether you were 18 or 80, if you wanted to buy a good, strong, Australian designer, it was ‘oh I’m going to save up for a Carla Zampatti’.”

“No matter your socioeconomic status you still wanted at some stage to have a Carla Zampatti in your wardrobe.”

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