Hello, boomers’ radio. How did you end up in the culture wars?
over 4 years in The guardian
The new station has Kid Jensen, David Hamilton, a mantra of ‘no gloom’, and is aimed at a very precisely targeted audience
It was a rain-sodden Friday night at the end of another week of lockdown ennui and anxiety; what could be more soothing than pottering about, aperitif on the go, listening to some decent tunes? And hark! A brand new radio station to ring the changes, one promising not merely a schedule brimming with aural treats but one carefully curated to reflect the tastes, the sensibilities and the vitality of an entire generation.
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