BAME groups urged to have Covid vaccine in UK TV ad campaign
over 3 years in The guardian
Main broadcasters uniting this Thursday to show film in which ethnic minority stars encourage take-up
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A video campaign urging ethnic minority communities to take the Covid-19 vaccine is to be aired simultaneously by the main British broadcasters on Thursday.
The national television broadcast, which features personalities including Adil Ray, Moeen Ali, Denise Lewis, Romesh Ranganathan, Meera Syal, David Olusoga and Beverley Knight, addresses cultural concerns about the vaccine in minority communities. Continue reading...
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