Music videos replace runways as Covid halts fashion shows

over 3 years in The guardian

Pop promo looks from BTS, Beyonce and others are driving designer sales through increased screen time
As fashion shows have ground to a halt due to international Covid restrictions, the catwalk has shifted on to a new platform: music videos.
Last week, the rapper Drake released his clothing collaboration with Nike, but key items from the Certified Lover Boy collection, including a much-coveted quilted pink bomber jacket, were previewed in his Laugh Now Cry Later video. Continue reading...

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