How a canny Kilmarnock grocer took whisky from the glens to the world
almost 5 years in The guardian
Walker family used latest technology and ruthless advertising to head £5bn market, new book reveals
Johnnie Walker has come a long way. Two centuries ago bottles of the blended whisky were confined to the shelves of John Walker’s modest grocery store in the little town of Kilmarnock in west Scotland. Today it is the planet’s best selling scotch and is sold in bottles by the billions.
It is an extraordinary success story – and it was achieved by a small family firm whose members were notable because they were “stubborn, thrawn and as hard as nails”, according to a newly published study of the Johnnie Walker blend. Continue reading...
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