Who is popular today?

If customers aren’t turning up to buy in person, companies need to be there for them online – and on social media – to foster brand loyalty
The coronavirus crisis hit independent retailers hard. Despite government support, having to close their doors for months had a crippling effect on many and forced them to take action to keep afloat.
For Steve Sanderson, founder of the independent menswear retailer Oi Polloi, lockdown pressed fast forward on an already tough situation for small businesses. The company’s store in Manchester has always been at its heart, but it also has a strong online and social presence. “Bricks and mortar operations are really difficult,” he says. “What’s going on at the moment is sort of a super fast wormhole journey into the future.” Continue reading...