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For the young creatives involved, deciding to apply to be part of a project to create a zine in collaboration with The Guardian Labs was easy. But why did Levi’s want to get involved?
“Your Voice. Your Way is a celebration of imagination and identity,” says Yasmin Sinfield, brand marketing manager for Levi’s. But why does a brand best known for its denim care about amplifying unheard voices?
“We believe we have a responsibility to support diverse voices and make a stand against injustice – not just at this pivotal moment in history, but consistently,” she says. Continue reading...