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From Joe Wicks to Jason Momoa, does the return of the archetype suggest a new era of maleness?
Forget the mullet. One 80s revival we didn’t see coming was … the himbo. It’s a term that has pinballed through the decades with only a slightly wavering definition. He’s the male bimbo: the hunky but empty-headed “hottie”, typified by Channing Tatum in Magic Mike. And, according to Mel magazine, we are, in 2020, living in the “golden age of the himbo”.
Recent examples include Joe Wicks, the Gen-Z rent-a-hunk Noah Centeno, Jon Snow from Game of Thrones and Keanu Reeves as Ted, about to return in Bill & Ted Face the Music, while the term has been trending on Tumblr and Twitter (@fangirljean’s “himbo is ableist” tweet became a meme at the weekend). Continue reading...