Study suggests Democrats should be running more ads about Biden, fewer about Trump

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Groups that want to defeat President Donald Trump have already spent a decent chunk of money making and airing negative ads making the case Trump should not be reelected. A new survey experiment by political scientists David Broockman and Joshua Kalla suggests that this is probably a mistake. People have already heard a lot about Trump, and neither pro-Trump nor anti-Trump ads are very effective at shifting people’s perceptions of him.
By contrast, despite his 48 years in national politics, Joe Biden is not as well known. Both pro-Biden and anti-Biden messages can move the needle: People who don’t like …
The post Study suggests Democrats should be running more ads about Biden, fewer about Trump appeared first on Hour News.

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