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Ministers’ shambolic briefings expose a terrifying lack of competence
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‘In spite of the sunny bank holiday, it is vitally important that we continue to abide by the current restrictions: stay home, protect the NHS and save lives.” That was the message delivered by the environment secretary, George Eustice, at Friday afternoon’s press conference. Yet just the day before, most newspapers were emblazoned with excited headlines foretelling a significant relaxation of social distancing restrictions, based on briefing from government sources: “Lockdown freedom beckons”, “First steps to freedom from Monday” and “Stay home advice to be scrapped”.
Despite the critical importance of clear public messaging to any public health strategy, the government’s communications have been marred by mixed messages throughout this deadly pandemic. Its core message, asking the public to stay at home to protect the NHS and save lives, has been very effective, but this has consistently been undermined by ministers and advisers inaccurately briefing the press that there is about to be a shift in policy. Before the Easter weekend, reports appeared that ministers thought that the public had been too obedient in following the lockdown, and that a relaxation was imminent. The same happened before this bank holiday weekend, forcing the government to clarify that there was no change in restrictions and that people must continue to abide by the law. Continue reading...