Bells pops up in Sydney
over 5 years in bdtruth
More than 200 travel and lifestyle media gurus have been given a taste of Broken Hill with a special ‘pop-up bar’.
A replica of Bells Milk Bar was brought to life in Sydney to support a new marketing campaign - ‘It’s Out There’ - launched at the International Media Marketplace, Australia’s largest travel and lifestyle media summit.
Bells Milk Bar’s Jason King said it was “bloody awesome” to be included in the campaign.