The New York Times used to be afraid of BuzzFeed. Now it’s hired its biggest star.
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Ben Smith spent eight years building BuzzFeed’s news operation into a place that could compete with the New York Times. Now he’s going to work for the New York Times.
Smith, BuzzFeed News’ editor-in-chief, will become the Times’ new media columnist in March. That position was filled by the Times’s Jim Rutenberg for the past four years, but it is known in and outside of the paper as a platform created by the legendary David Carr, who died in 2015.
It makes perfect sense that the Times would want to hire Smith, a politics and media junkie with deep …
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