Who is popular today?

When Jerry Hall's mother told her being a good wife entailed being "a maid in the living room, a cook in the kitchen and a whore in the bedroom", I bet she didn't anticipate we'd still be tailor-making our personalities in a bid to appeal to others decades later — although these days we're tooled up with social media and have followers, rather than just wayward husbands, to satisfy and entertain.