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Since it’s only adding 3% capacity in 2020, airline seems hardly engaged in post-bust market grab
You had to travel a long way down easyJet’s bullish trading update to find the main reason for the “positive momentum” in the business, but eventually it appeared. Thomas Cook went bust, which is very helpful if you’re a competitor.
Naturally, management preferred to sing about factors under its control, such as artful teasing of “ancillary revenues”, meaning add-ons such as allocated seating. But the benefit from Thomas Cook’s demise last September probably had the greatest impact on the 9% boost in average revenue per seat in last three months of 2019; ticket prices could be nudged up. Continue reading...