Ben Gorham ‘With Byredo I wanted a more inclusive approach to luxury’
over 5 years in The guardian
After his career as a basketballer ended, Ben Gorham leapt into a whole new world – and set up the luxury brand Byredo
He has shops on the coolest streets of New York, Paris, London and Seoul, with two Beijing flagships having opened last year. He’s good mates with Louis Vuitton’s Virgil Abloh, Burberry’s Riccardo Tisci and Kanye West, and has Naomi Campbell and Edward Enninful RSVPing to his launch parties around the world. But Ben Gorham still might be one of the most influential people you’ve never heard of.
You are, however, likely to be familiar with his brainchild, Byredo. The brand is, after all, largely responsible for the reason you may have coveted a designer candle or boutique perfume in the last decade. Since its launch as a fragrance brand in 2006, it has become a byword for independent cool, with multiple new categories – including handbags, eyewear, trainers, men’s tailoring and, most recently, jewellery – taking it from modest to major player. Continue reading...
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