Who is popular today?

Remember “blockbuster” fragrances? Those once-a-season women’s scents accompanied by aggressive in-store spritzing and a blizzard of splashy TV commercials? Basta, bella. These days, the signature scent is about choice, inclusivity and gender fluidity. As Donatella Versace (inset) tells Alexa, “We all want to find that fragrance that really represents who we are.” Make that “fragrances,”...