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A top former Facebook executive is going to oversee what’s likely to be an unprecedented ad campaign on Facebook for Mike Bloomberg, the new Democratic presidential candidate.
Gary Briggs, who until last year was Facebook’s chief marketing officer, has joined Bloomberg’s campaign as its digital director, a senior role in one of the most unusually run presidential campaigns to date. Bloomberg is on pace to vastly outspend his Democratic rivals on TV ads, and his campaign is expected to do the same on digital. That means Briggs will oversee a digital program that will likely shatter records for …
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