Vanderbilt jeans were literally a signature style

almost 5 years in NY Post

Gloria Vanderbilt left behind a multi-hyphenate legacy: heiress, socialite, mother, model, actress, poet. But her most famous professional endeavor was as a trailblazer in . . . jeans. Vanderbilt launched her eponymous denim line in partnership with 7th Avenue powerhouse Mohan Murjani (who later helped to develop the Tommy Hilfiger brand) in the late 1970s....

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