Simon O. Sinek (born October 9, 1973) is a British/American author, motivational speaker and marketing consultant. He is the author of four books including the 2009 best seller Start With Why: How Great Leaders Inspire Everyone to Take Action (2009).Sinek was born in Wimbledon, England, and as a child lived in Johannesburg, London and Hong Kong before settling in the United States. He graduated from Northern Valley Regional High School at Demarest in 1991. He studied law at London's City University and received a BA in cultural anthropology from Brandeis University. Wikipedia