Samuel David Bayer (born February 17, 1965) is an American visual artist, cinematographer, commercial, music video and film director. Bayer was born in Syracuse, New York. He graduated from New York City’s School of Visual Arts in 1987 with a degree in Fine Arts. He later moved to Los Angeles in 1991, where he continues to live and work.A prolific music video and commercial director, Bayer's resume includes Nirvana's music video for "Smells Like Teen Spirit", Blind Melon's "No Rain" video as well as award-winning commercials for brands like Chrysler, Nike, and Coca-Cola. In addition to Nirvana and Blind Melon, Bayer has shot and directed videos for Michael Jackson, The Rolling Stones, Green Day, David Bowie, Iron Maiden, Garbage, The Strokes, Metallica, The Smashing Pumpkins, Justin Timberlake and My Chemical Romance, among others, in his trademark style. Bayer has won five MTV Video Music Awards including Best Video in 1991 and 2005 as well as Best Direction in 2005 and 2007. Wikipedia